Sweat

Sweat is an activewear brand focused on creating clothes that increase performance while also making women feel confident when they work out.

We designed a visual brand identity, website and packaging in muted pastels to create a feminine feel without being too girly or over the top. The colours are also nature inspired to communicate Sweat’s value of being outdoors.

The website is beautiful but simple to navigate and focused on showcasing the products and converting sales.