Branding and website design

The brief: chic, elevated, neutral

PJB design high-quality basics to add everyday luxury to their style-conscious customers’ wardrobes.

I designed a timeless, classic brand and website for a timeless and elegant feel, adding interest through texture, imagery and unexpected font placement. The four-leaf clover-inspired brandmark adds interest while also adding to the luxury feel of the brand and is used throughout the packaging in both patterns and stickers to provide a high quality customer experience from first click to receiving the product.