Branding and website design

The brief: moody, elegant, luxe

Midnight is not your grandma’s candle brand, with three core scents focusing on the magic of nighttime - Midnight Oil, Midnight Dip and Midnight Feast.

I designed a nighttime inspired brand, incorporating gold, lilac and of course, midnight blue, to convey the feeling of mystery and magic the business were looking for. Interesting shapes and a dark colour palette provide a witchy vibe to the website, with a design to put the products and brand values front and centre.