After years of working in the knitting industry, Charlotte decided to try her hand at hand-dyeing her own yarn, with stunning results! Charlotte wanted an accessible brand and website design which complimented her fabulously colourful yarns and took inspiration from vintage style.

I created a logo with a yarn-inspired design to nod to the nature of the business in rich jewel tones of purple and turquoise to give a taste of the vibrant colours customers can expect to see from Lottieknits. As Charlotte’s signature yarn is called Little Bird Sock and she frequently uses peacock-inspired colours, I incorporated bird illustrations into the branding, packaging and signage.