Branding and website design

The brief: feminine, luxurious, classic

Chérie is a luxury hair accessory brand for the modern It Girl. They make high-end scrunchies, hairclips and other hair adornments using materials of the highest quality for women who want to get stuff done and look good doing it.

I wanted to incorporate the delicate chic of the brand's products into the logo and other brand elements, so I created a timeless serif logo with a bow motif to add a touch of playfulness. A pop of cherry red breaks up the girly pinks and peaches, making it feminine without being over the top. I also added bow and tape collage elements to add the signature touch of playfulness throughout the website, with elegant fonts to secure its status as a luxury brand.