Branding and website design

The brief: bold, bright, playful

By Isabel is a slow fashion brand for stylish babes who want to dress sustainably without compromising on aesthetic.

I combined bright colours with bold typefaces to create a bold and funky look with a high-end feel to reflect the quality of Isabel’s clothes. I also created fruit and gingham illustrations to reflect the fun feel of the brand for use on the website and packaging, providing a fun and cohesive shopping experience for customers.